pretty pictures: effortlessly cool [in b&w]

alexa chung in pepe jeans fall campain 2k10

 

 

i think this is an incredible ad campaign.  why?  because it makes me think that if wearing their clothing could make me look this effortlessly cool, then damnit where can i buy it?!  i especially love the look in the 2nd pic -- jeans, jean jacket, scarf, and badass attitude.  seriously, i want.

gorgeous, gorgeous pictures.  gorgeous, gorgeous models.

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